A woman who played a role in the huge Lloyds Bank rebranding exercise last year, has set up her own company in the Isle of Man.
Helen Taylor, 34, has started a business called Taylor Made Marketing.
She told Business News she is aware there is a great deal of competition in the marketing sector in the island.
But she said she is ready for the challenge and believes she can succeed with what her company has to offer.
She is also full of praise for the island and its support for start-up buisnesses.
Speaking from her office, tucked away in Berkley Street Lane, near Woodbourne Road in Douglas, Miss Taylor said it is a specialist marketing consultancy supporting the small to medium enterprise (SME) community with cost effective marketing solutions.
She said one of the highlights of her career involved working on last year’s rebranding of Lloyds TSB into Lloyds Bank across the British Isles.
She said: ‘I had a marketing management role.
‘I was contracted through an agency and I was working on the rebrand for three to four months in Bristol.
‘The impact on the customer is the most important part of it. I think we did a good job. It was a big challenge and a lot happened in that three to four months [working on the rebranding exercise].
‘It was moving from Lloyds TSB to Lloyds Bank. It was making sure that customer communications, signage, branding, that sort of thing, was all in line with the Lloyds Bank brand.
‘I also project managed the Lloyds TSB Enterprise awards for 2013, a national contest for university entrepreneurs.’
She said that working with young entrepreneurs really helped to inspire her to the idea of setting up her own business and working on her own.
‘It’s always been something that has been close to me and it was something that I’d always wanted to do, to have my own business.’
Why the Isle of Man? : ‘The fantastic support for start-ups here, it really is brilliant.
‘I attended the government’s start-ups scheme [through the Department of Economic Development].It was hugely helpful, you meet people in the same position as yourself who are trying to start a business up.
‘Ian Moncrieff-Scott was fantastic and my mentor Andrew Simpson has been very helpful and a fantastic support.
‘I feel I have some very valuable skills to pass on to the business community here in the island. I completed my CIM (Chartered Institute of Marketing) post graduate diploma, so they have awarded me my chartered status.
‘The work permit committee awarded me my work permit. I had to make a case, because obviously marketing is a challenged area here and it’s competitive.
‘I think my recipe [for success] is the skills and experience I have from working across a variety of locations; the fact I have chartered status, and also my personality.
‘I’ve a lot of enthusiasm and passion for marketing and for what I do.
‘Professionally I’m passionate about putting the customer at the heart of the organisation.’
Director and chartered marketer, Miss Taylor, who lives in Farmhill, Douglas, with her Manx partner Paul Ward, is keen to introduce her wealth of skills and experience in customer focus and measurement for commercial results.
‘Customers are the most important aspect of any business. We offer a professional and friendly approach to helping businesses make the most out of their customer base by building long term, profitable relationships.
‘Every business needs customers and with valuable time and money being invested in acquiring and keeping them, it is important to understand their range of needs to build effective and long lasting relationships.
‘Measuring marketing performance and knowing what works is about creating insight, to inform and shape a robust integrated marketing plan to grow your business. Simple sums can yield significant efficiencies and have marketing as a driving force behind your business success.’
The new company aims to offer the following key services:
l Marketing audits to help identify strengths, weaknesses and valuable opportunities to create growth for island businesses
l Marketing planning, implementation and measurement to help you achieve your objectives
l Specialist marketing advice and training to up skill your in-house resource
l Outsourcing to save you valuable time and money
She said word of mouth is vital in the island. ‘As we all know, word of mouth is a huge part of island business, so all the more reason to invest in customer focus!’
For more information from Helen’s business telephone 491385 or email info@taylormade.im.