Celton Manx is sponsoring the award for Young Achiever of the Year at this year’s Isle of Man Newspapers’ Awards for Excellence.
Executive director Bill Mummery has explained the company’s approach to developing young talent and helping young people in the community.
He said: ‘This year we came up with a more structured and inclusive approach to our community involvement, under the banner of Celton’s recognition programme.
‘It’s right to say that, over the last three to four years, the giving cake certainly hasn’t got bigger throughout the business community, in fact it’s contracted.
‘One of the aims of our approach was to ensure that some of the less well known - and perhaps less glamorous - charities have a fair representation,’ explained Bill, and he went on:
‘That’s not always about just writing a cheque: we’ve put together half a dozen marketing campaigns for smaller organisations, using our skills and contacts, and the contracts we have, and we have found that we can deliver more value.’
The aims of the campaigns that Celton Manx have assisted with have been diverse: some charities have been looking to recruit more volunteers, other have wanted to raise awareness in the community of what they do.
Bill said: ‘We put together professional radio campaigns for the Alzheimer’s Society and the Samaritans and both organisations were amazed at the success of them.’
When Celton Manx first announced that it was inviting submissions for the recognition programme, it received no less than 130.
Bill explained: ‘We went through quite a rigorous approach to them all and we got the numbers down to 27 that were successful this year in obtaining funding.’
The projects and organisations relating to young people which Celton Manx are assisting with include: Soundcheck, for whom they have bought studio equipment; the very successful Code Club for computer coding; Crossroads Young Carers; employment.im, aimed at young people looking for work, and Junior Achievers.
‘About 25 per cent of our charitable community projects this year, measured in fiscal terms, which amounts to about £130,000, has gone to young people’s projects.
‘I know that when we start the process again for next year, the approach that we used was very beneficial in teaching us to do better and making sure that there aren’t valuable third sector small organisations that simply fail because they can’t get on the radar,’ Bill said.
Bill is also a director of Housing Matters, a charity offering invaluable help to – often young – homeless people on the island.
He told us: ‘There is a perception that there is no such thing as homelessness on the island or, if there is, that these people have brought it on themselves.
‘It’s not a glamorous issue to raise funding for but we have to deal with nearly 400 people every year.’
Bill also touched upon the young people that Celton Manx employs:
‘As one of the premier remote gaming operations here on the island, we recruit young people largely in the area of IT and we know that, for our economy in the island to grow, IT is a particular area that we are addressing.
‘We pay top dollar because we want the best young people and it’s a very competitive market.’
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Do you know a Young Achiever who should be recognised?
Last year’s award for Young Achiever of the Year was won by Anna-Lucia Phillips whose determination and entrepreneurial spirit led to her setting up her own successful business, Anna Lucia Hair Studio.
The only Manx person to achieve Certified Status at the renowned Vidal Sassoon Hair Academy in Mayfair, Anna-Lucia is a role model to young female entrepreneurs and a dedicated supporter of local charities to whom she freely gives her time to style hair for fundraising events.
Young Achiever of the Year is just one of sixteen awards to be won at this year’s Isle of Man Newspapers’ Awards for Excellence.
These include categories for companies, individuals, public sector teams and charitable organisations.
If you can demonstrate an exceptional achievement, tell everyone about it by entering Isle of Man Newspapers’ Awards for Excellence.
You can find more information and download entry forms at www.iomtoday.co.im/afe
The closing date for entries is Friday September 25.