Representatives from the Isle of Man’s eGaming sector gather in London this week to promote the island’s capabilities at the world’s largest gaming exhibition – ICE Totally Gaming 2014.
The three-day event will see thousands of visitors and exhibitors from around the world gather at the ExCeL Centre to discuss the latest news and trends in one of the world’s most dynamic and fast moving industries.
eGaming now employs around 800 people directly in the island and it represents nine per cent of our economy, said Howard Quayle, MHK, Political member for eGaming at the Department of Economic Development (DED).
The island will be well represented with 14 companies expected to join the DED on the Isle of Man eGaming Services Stand.
Appleby partner and past chairman of the Gambling Supervision Commission Claire Milne said it is a clear example of the close working relationship between the private and public sectors when it comes to diversifying the Isle of Man offering.
She said that for Appleby the event will be a chance to meet with new and existing clients from around the world, while also gaining an insight into the future trends and development of the industry.
Claire will attend the show alongside client services director Sandra Georgeson to offer advice to eGaming clients on the legislative, regulatory
and company incorporation requirements to help set up and grow their business on the Isle of Man.
Claire added: ‘Microgaming and Playtech will be among the leading brands exhibiting at this year’s event and their strong presence makes it clear that internet gambling has become the senior element in the entire gambling offering for the international market.
‘Other areas of discussion are likely to focus on the increasing regulation of online gambling businesses in an increasingly maturing and regulated market.’
point of consumption tax
SMP group business development director David Hudson said it is hoped the conference is well attended and creates new prospects for the island.
Mr Hudson said: ‘Despite the current uncertainty created by the UK’s imminent introduction of its new gambling regulations and point of consumption tax, it is anticipated that ICE will be well attended and that the Isle of Man contingent can do good business and bring some new and exciting prospective propositions to our shores.
‘It will be a busy conference for the SMP Partners team, which now looks after almost 50 per cent of the island’s licensed gaming companies.’
He added that over the last four years SMP Partners has made a considerable contribution to the Island’s gaming community and established a dominant position in the sector. The firm’s gaming team now numbers 23 people from a range of professional backgrounds.
Mr Hudson said: ‘The market is in a constant state of change. Legislation continues to change, which certainly creates opportunities, but also represents potential longer-term challenges for all the offshore licensing jurisdictions.’
innovations
Corporate service provider Equiom will also be attending the ICE Totally Gaming Expo from tomorrow (Tuesday) to Thursday this week. (February 4 to 6.)
Exhibitors from the betting, bingo, casino, lottery, mobile, online and social gaming sectors will return to showcase their latest innovations and cutting edge solutions to a global audience.
Legal director Barry Smith will be leading the Equiom team and will be supported by Kerry Tasker, eGaming services manager and Wendy Sharkey, senior administrator.
Barry said: ‘ICE continues to be the premier event on the gaming calendar and we are delighted to be attending ICE 2014.
‘The Equiom eGaming team are looking forward to engaging with potential clients, understanding their requirements and showcasing how Equiom is a ‘‘provider of choice’’ for eGaming services.’
BIG DATA ANALYTICS
Manx Telecom will be showcasing its eGaming solutions.
Manx Telecom will have their own stand for the first time this year, and a particular focus for its presentation will be big data analytics.
Stuart Paul, Manx Telecom data centres director, said: ‘Manx Telecom is the hosting provider for some of the world’s leading brands including PokerStars, Full Tilt Poker, and Paddy Power, and we have played a significant role in establishing the Isle of Man’s global reputation as a centre of excellence for eGaming.
‘But this is a very competitive sector, so attending events such as ICE is a vital part of our strategy to explore new opportunities and build upon our already impressive portfolio of clients.
Big data analytics is a fast growing sector of the data hosting market and allows eGaming businesses to extract commercially useful information from the huge volumes of data generated from billions of dollars of transactions every year.
Businesses using Manx Telecom’s Intelligent Analytics can improve their identification of high value players and the accuracy of targeted marketing for cross/up-selling.
Manx Telecom will also be represented at ICE by sales director Fergal McKenna and account managers John Dunne and Daniel Walker.
Isle of Man Post Office’s specialist communication division Secure Direct Mail is in London.
This is the business’s third year at ICE.
Representatives from the Secure Direct Mail business development team are attending this year’s event to network and meet with existing clients.
ICE covers eight gaming sectors – betting, bingo, casino, lottery, mobile, online, social and street – making it the only event at which the different worlds of gaming come together in one expo.
The Department of Economic Development’s eGaming Team are also attending ICE.
promoting
Peter Greenhill, chief executive officer, eGaming, Department of Economic Development, said: ‘I’m looking forward to promoting the benefits of setting up an eGaming company or e-Business in the Isle of Man.
‘Last year the local delegation made a significant number of good new contacts thanks to our status as an e-Gaming centre of excellence with an innovative and robust regulatory regime, world-class ICT infrastructure and our pro-business approach.’
ICE organisers say the 2014 event will be the most reported on gaming event on record.