One of the most prominent experts in the betting industry worldwide is based in an office in Malew Street, Castletown.
WarwickBartlett chief executive officer of Global Betting and Gaming Consultants (GBGC) works from the second floor of Barbican House.
Many shoppers must wander up and down the shopping street outside unaware that expert eyes are at work analysing and consulting people all over the world on the international gaming scene.
Business News was allowed access to Mr Bartlett’s business nerve centre.
In a wide-ranging interview Mr Bartlett, who is 70 next year, told how:
l England’s World Cup victory in 1966 nearly scuppered his ambitions to own a chain of betting shops after he secured a bookmaker’s permit at the age of 18.
l He hopes the new island government will work well to embrace the continuing challenges as growth continues in the eGaming industry in the island.
l He admits he can be seen as ‘controversial’ by some of the powers-to-be in the Isle of Man.
l He loves living and working in the island and always endeavours to fly the IOM plc flag when travelling abroad
l He welcomes more women working in eGaming.
Mr Bartlett has been based at the Castletown office since 2008.
‘When we first moved here there was no office accommodation. There was nothing available then inDouglas. The property market was booming and it was a completely different story to what we see today.
‘Now there is a lot of good office accommodation available for people wanting to move here.’
Mr Bartlett bought a house in Castletown and he says nothing can beat walking along the coast to work.
‘It’s about three quarters of a mile . It’s a bit of exercise for me and I enjoy it.’
He shares the office with an accountant and GBGC’s director of research Lorien Pilling.
And there is a satellite office in Zagreb, Croatia, manned by three staff who do a lot of research work for the company.
Mr Bartlett said: ‘We are a global company, we have worked on every continent.’
Mr Bartlett is contacted daily by clients who seek his expert help. Even as we are discussing things, he receives an email from a contact seeking his take on the talks which were then taking place between William Hill and Amaya, owner of PokerStars on a possible merger. The negotiations were later scrapped.
Mr Bartlett is full of fascinating facts and figures and stories about the betting industry.
For example he points to research showing the decrease in the number of betting shops in the British Isles, no doubt partly because of the rise in digital technology and the internet.
In 1961, when bookmakers were first licensed to operate in Britain, there were more than 9,000 ‘bricks and mortar’ bookies rising to a peak of 15,500 in 1966.
‘I think the figures for 2016 will show there are around 8,840,’ he said.
In fact it was in 1966 that Mr Bartlett first came into the business when he opened his first bookmakers shop in Tipton in the industrial heartland of the West Midlands.
He said he had always been fascinated by the world of betting and horse racing and when he was at school his neighbour found him a Saturday afternoon job in a back room at the bookies where the neighbour worked.
‘It paid £2.50 and I sat in the back office and bets were sent through to me to mark off the losers. I did that and I enjoyed it, I would get a nice cup of tea and a piece of cake.
‘And I thought this was really wonderful.
‘I looked at the way the business was being run and I thought there were improvements that could be made.
‘So I thought: ‘‘Why don’t I do this myself?’’.
‘So when I was 18 I got a bookmakers’ permit, I was the youngest person in Britain at that time with one.
‘And the magistrates said they were very sceptical about granting it because I was so young.
‘They were a lot more liberal inthose days and they gave me a chance. it was 1966’
But shortly after opening his first shop, Bartlett’s Bookmakers, in Tipton, he very nearly faced a catastrophe - all because of England’s World Cup victory over West Germany.
‘We took bets on the football and it very nearly cleaned me out, it was the worst result for me. We had been going for only about three months. When the BBC commentator Kenneth Wolstenholme famously announced: ‘‘They think it’s all over’’ it was all very nearly over for me.
‘I had to go to see the Bank of Dad and I paid him back within three months. The results were really good after that!’
A wave of success came along for the bookmakers and he built up the business until there were around 18 shops in the chain, all based around the West Midlands.
Then in 1984 he received a ‘good’ offer, which he accepted from betting giant Corals for around 13 of the shops. ‘Most of them are still trading so they were good shops.
‘I drive past them occasionally on my visits back to the UK.’
As a bookmaker he also made a book on racecourses in the Midlands such as Cheltenham and Warwick and was ‘fascinated by the whole business and you got to meet such interesting and wonderful characters in the racing world.’
Later he also set up a pawnbroking business which he still owns today, called Cashline, with two branches in West Bromwich and Cannock.
The Castletown office of the GBGC includes a boardroom with the walls plastered with newspaper and magazine cuttings.
One of those taking pride of place is from a recent survey of the Top 50 most influential people in the betting industry.
Mr Bartlett was listed in ninth spot which is quite a magnificent achievement.
He was also for 10 years the chairman of the Association of British Bookmakers and served on important committees within the industry.
He recalls:‘We made a lot of fantastic progress on behalf of the industry.’
During that period he helped persuade the Labour government of the day to tax, not on turnover but on gross profits.
One of the Labour ministers at the time was Ed Balls, who is now appearing weekly as a contestant on BBC’s Strictly Come Dancing.
He is delighted to be operating the business from the Isle of Man and says he makes a point of promoting the island whenever he can.
He was married to his second wife Jennifer in a ceremony a few yards away at Castle Rushen in 2009.
He has a son and a daughter while Jennifer has two daughters.
Mr Bartlett has never been afraid to speak his mind on gaming matters and a few years ago called for an improvement to the shopping and leisure facilities in the island so as to attract the bright young people in the eGaming industry to live on island.
Mr Bartlett, who admits he can be seen as ‘controversial’ by some in the corridors of powers because he speaks his mind and is ‘off message’ said everyone was now speaking about these issues.
‘They are all saying that we have to do something and I think that is one of the challenges for the new government in the Isle of Man.
‘People come over here, they look at the tax advantages and the excellent infrastructure of the island.
‘Entrepreneurs come over here to run a business and they bring their family and that is where it does not work as well as it could.
‘Because you don’t have the shopping and leisure facilities that people want, particularly for people aged between 30 and 45 years.
‘I have to admit it is not easy to provide those facilities, we do not have the populations of Manchester and Liverpool, but what I would say is - look at Tesco, Marks and Spencer, they both perform extremely well here relative to stores in the UK and I believe there is an opportunity for some UK chain stores to do equally as well here.’
Mr Bartlett said one cannot expect too much from the newly elected government, it is just getting its feet under the table.
‘But I do hope they will not waste their first year in coming to grips with what needs to be done. If changes are not made after the first two years then they will not happen because of the countdown to the next election.’
Mr Bartlett added how the industry has changed over his lifetime. ‘I recall that it was 100 per cent male dominated but we now see as many women as men being employed and that has been to the benefit of the industry.
‘I think women multi task better than men which is vital in such a fast moving industry.
‘The first thing I noticed as a young man was that the industry is colour and gender blind, totally merit based, and everyone gets along.’
GBGC projects have included market research and assessments, business planning, product evaluations, operational reviews, development of corporate strategies, license applications, regulation development for and on behalf of Governments, IPOs, mergers and acquisitions, and due diligence.
Typical clients include operators, monopolies and state lotteries, suppliers, investment banks, major consultancies and Governments.
As Business News prepared to leave after spending more than an hour and a half in the office it became clear that Warwick Bartlett has no plans to retire just yet.
It is clear he loves this business and I reckon all bets are off on that score.